<?php
/**
 * GT BOGO Engine — Customer Segments (Enterprise)
 * @package GT_BOGO_Engine
 * @since   3.11.0
 */
if (!defined('ABSPATH')) exit;
if (!current_user_can('manage_options')) return;

$is_pro  = function_exists('gt_bogo_has_pro') ? gt_bogo_has_pro() : false;
$message = ''; $message_type = '';

global $wpdb;
$rtbl  = $wpdb->get_var($wpdb->prepare('SHOW TABLES LIKE %s', $wpdb->prefix.'gtbogo_rules'));
$rules = $rtbl ? $wpdb->get_results("SELECT id, name, status FROM {$wpdb->prefix}gtbogo_rules ORDER BY name ASC") : [];

// ── Save Segment ──────────────────────────────────────────────────────────
if ($is_pro && isset($_POST['gtbogo_save_segment']) && check_admin_referer('gtbogo_save_segment')) {
    $segments = get_option('gtbogo_segments', []);
    $seg_id   = sanitize_text_field($_POST['segment_id'] ?? uniqid('seg_'));
    $segments[$seg_id] = [
        'name'            => sanitize_text_field($_POST['seg_name']       ?? 'New Segment'),
        'description'     => sanitize_textarea_field($_POST['seg_desc']   ?? ''),
        'conditions'      => [
            'roles'           => array_map('sanitize_text_field', (array)($_POST['seg_roles']    ?? [])),
            'min_orders'      => intval($_POST['seg_min_orders']           ?? 0),
            'max_orders'      => intval($_POST['seg_max_orders']           ?? 0),
            'min_spend'       => floatval($_POST['seg_min_spend']          ?? 0),
            'max_spend'       => floatval($_POST['seg_max_spend']          ?? 0),
            'days_since_last' => intval($_POST['seg_days_since_last']      ?? 0),
            'days_since_first'=> intval($_POST['seg_days_since_first']     ?? 0),
            'registered_after'=> sanitize_text_field($_POST['seg_reg_after']  ?? ''),
            'has_category'    => array_map('intval', (array)($_POST['seg_has_cat'] ?? [])),
            'coupon_used'     => isset($_POST['seg_coupon_used']),
            'email_domain'    => sanitize_text_field($_POST['seg_email_domain'] ?? ''),
        ],
        'rule_ids'        => array_map('intval', (array)($_POST['seg_rule_ids'] ?? [])),
        'mode'            => sanitize_text_field($_POST['seg_mode']        ?? 'include'),
        'enabled'         => isset($_POST['seg_enabled']),
        'created'         => $segments[$seg_id]['created'] ?? current_time('mysql'),
        'updated'         => current_time('mysql'),
    ];
    update_option('gtbogo_segments', $segments);
    if (function_exists('gt_bogo_log')) gt_bogo_log('Segment saved', $segments[$seg_id]['name'], 'success');
    delete_transient('gtbogo_active_rules');
    $message = 'Segment saved.'; $message_type = 'success';
}

// ── Delete Segment ────────────────────────────────────────────────────────
if ($is_pro && isset($_GET['del_seg']) && check_admin_referer('del_seg_'.sanitize_text_field($_GET['del_seg']))) {
    $segments = get_option('gtbogo_segments', []);
    $sid = sanitize_text_field($_GET['del_seg']);
    if (function_exists('gt_bogo_log') && isset($segments[$sid])) gt_bogo_log('Segment deleted', $segments[$sid]['name'], 'warn');
    unset($segments[$sid]);
    update_option('gtbogo_segments', $segments);
    $message = 'Segment deleted.'; $message_type = 'success';
}

// ── Toggle Segment ────────────────────────────────────────────────────────
if ($is_pro && isset($_GET['toggle_seg']) && check_admin_referer('toggle_seg_'.sanitize_text_field($_GET['toggle_seg']))) {
    $segments = get_option('gtbogo_segments', []);
    $sid = sanitize_text_field($_GET['toggle_seg']);
    if (isset($segments[$sid])) {
        $segments[$sid]['enabled'] = !($segments[$sid]['enabled'] ?? true);
        update_option('gtbogo_segments', $segments);
        delete_transient('gtbogo_active_rules');
        $message = 'Segment '.($segments[$sid]['enabled']?'enabled':'disabled').'.'; $message_type = 'success';
    }
}

$segments     = get_option('gtbogo_segments', []);
$active_segs  = count(array_filter($segments, fn($s) => !empty($s['enabled'])));
$wp_roles     = wp_roles()->get_names();
$categories   = get_terms(['taxonomy'=>'product_cat','hide_empty'=>false]);
$edit_sid     = isset($_GET['edit_seg']) ? sanitize_text_field($_GET['edit_seg']) : '';
$edit_seg     = ($edit_sid && isset($segments[$edit_sid])) ? $segments[$edit_sid] : null;

require_once __DIR__ . '/../ui-system/wrapper-start.php';
?>
<div class="gt-page-header gt-animate-in">
    <div>
        <h1 class="gt-page-title">👥 Customer Segments</h1>
        <p class="gt-page-subtitle">Target BOGO rules at specific customer groups — by order history, spend, role, or behaviour</p>
    </div>
    <div style="display:flex;gap:8px;align-items:center">
        <span class="gt-badge gt-badge-active"><?php echo count($segments); ?> Segment<?php echo count($segments)!==1?'s':''; ?></span>
        <span class="gt-badge <?php echo $active_segs?'gt-badge-active':'gt-badge-free'; ?>"><?php echo $active_segs; ?> active</span>
    </div>
</div>
<?php if ($message): ?><div class="gt-notice gt-notice-<?php echo esc_attr($message_type); ?> gt-animate-in">✓ <?php echo esc_html($message); ?></div><?php endif; ?>

<?php if (!$is_pro): ?>
<div class="gt-pro-gate gt-animate-in">
    <span class="gt-pro-gate-icon">👥</span>
    <h2>PRO License Required</h2>
    <p>Customer Segments let you run BOGO rules for specific customer groups — VIPs, first-time buyers, lapsed customers, or high-spenders — with precision targeting.</p>
    <div style="display:grid;grid-template-columns:repeat(2,1fr);gap:12px;max-width:480px;margin:24px auto 0">
        <?php foreach(['Target by user role, order count, and lifetime spend','Lapsed customer re-engagement rules','First-order incentives for new customers','Email domain targeting for B2B deals'] as $f): ?>
        <div style="display:flex;align-items:flex-start;gap:8px;text-align:left"><span style="color:#e10000;font-weight:700">—</span><span style="font-size:13px;color:var(--gt-soft)"><?php echo esc_html($f); ?></span></div>
        <?php endforeach; ?>
    </div>
    <div style="margin-top:24px;display:flex;justify-content:center;gap:12px">
        <a href="https://graphictshirts.shop/bogo/" target="_blank" rel="noopener" class="gt-btn gt-btn-primary">Purchase PRO — $19.99/yr</a>
    </div>
</div>
<?php endif; ?>
<?php $has_seg_pack = function_exists('gt_bogo_feature_available') && ( gt_bogo_feature_available('vip_loyalty') || gt_bogo_feature_available('new_customer') ); ?>
<?php if ( $is_pro && ! $has_seg_pack ): ?>
<div class="gt-card gt-animate-in" style="margin-bottom:20px;border-color:rgba(225,0,0,0.25);background:rgba(225,0,0,0.04)">
    <div style="display:flex;align-items:center;justify-content:space-between;gap:20px;padding:18px 24px;flex-wrap:wrap">
        <div style="display:flex;align-items:center;gap:14px">
            <span style="font-size:26px">👥</span>
            <div>
                <div style="font-size:14px;font-weight:800;color:var(--gt-white);margin-bottom:3px">Pack Required to Create Segments</div>
                <div style="font-size:13px;color:var(--gt-subtle)">Unlock customer targeting by purchasing the <strong style="color:var(--gt-white)">VIP &amp; Loyalty Rewards</strong> or <strong style="color:var(--gt-white)">New Customer Acquisition</strong> pack</div>
            </div>
        </div>
        <div style="display:flex;gap:10px;flex-shrink:0;flex-wrap:wrap">
            <div id="paypal-container-WEL53HVYRYWPC" style="min-height:40px;min-width:150px"></div>
            <div id="paypal-container-QACS4M9B7H4MW" style="min-height:40px;min-width:150px"></div>
        </div>
    </div>
</div>
<?php endif; ?>
<?php if ( $is_pro ): ?>

<!-- METRICS -->
<div class="gt-metrics gt-animate-in" style="margin-bottom:20px">
    <div class="gt-metric" style="--gt-metric-c:#e10000">
        <span class="gt-metric-icon">👥</span>
        <div class="gt-metric-label">Total Segments</div>
        <div class="gt-metric-value"><?php echo count($segments); ?></div>
        <div class="gt-metric-trend"><?php echo $active_segs; ?> active</div>
    </div>
    <div class="gt-metric" style="--gt-metric-c:#22c55e">
        <span class="gt-metric-icon">🎯</span>
        <div class="gt-metric-label">Rules Targeted</div>
        <div class="gt-metric-value"><?php echo count(array_unique(array_merge(...array_map(fn($s)=>(array)($s['rule_ids']??[]),$segments)))); ?></div>
        <div class="gt-metric-trend">Rules with segment targeting</div>
    </div>
    <div class="gt-metric" style="--gt-metric-c:#3b82f6">
        <span class="gt-metric-icon">🔑</span>
        <div class="gt-metric-label">User Roles</div>
        <div class="gt-metric-value"><?php echo count($wp_roles); ?></div>
        <div class="gt-metric-trend">Available for targeting</div>
    </div>
    <div class="gt-metric" style="--gt-metric-c:#8b5cf6">
        <span class="gt-metric-icon">🛍️</span>
        <div class="gt-metric-label">Product Categories</div>
        <div class="gt-metric-value"><?php echo count($categories); ?></div>
        <div class="gt-metric-trend">For purchase-history targeting</div>
    </div>
</div>

<!-- SEGMENT LIST -->
<div class="gt-card gt-animate-in" style="margin-bottom:20px">
    <div class="gt-card-header">
        <h2 class="gt-card-title">👥 Segments</h2>
        <a href="?page=gt-bogo-engine&tab=segments&new_seg=1" class="gt-btn gt-btn-primary gt-btn-sm">+ New Segment</a>
    </div>
    <?php if (!empty($segments)): ?>
    <div style="display:flex;flex-direction:column;gap:10px">
        <?php foreach ($segments as $sid => $seg):
            $c = $seg['conditions'] ?? [];
            $cond_parts = [];
            if (!empty($c['roles'])) $cond_parts[] = 'Roles: '.implode(', ', array_map(fn($r)=>$wp_roles[$r]??$r,(array)$c['roles']));
            if (!empty($c['min_orders'])) $cond_parts[] = 'Min '.$c['min_orders'].' orders';
            if (!empty($c['max_orders'])) $cond_parts[] = 'Max '.$c['max_orders'].' orders';
            if (!empty($c['min_spend']))  $cond_parts[] = 'Min spend $'.number_format($c['min_spend'],2);
            if (!empty($c['days_since_last'])) $cond_parts[] = 'Inactive '.$c['days_since_last'].'+d';
            if (!empty($c['email_domain'])) $cond_parts[] = 'Domain: '.$c['email_domain'];
            $assigned = count((array)($seg['rule_ids']??[]));
        ?>
        <div style="padding:16px 20px;border-radius:10px;border:1px solid <?php echo !empty($seg['enabled'])?'rgba(225,0,0,0.2)':'var(--gt-border)'; ?>;background:rgba(255,255,255,0.01)">
            <div style="display:flex;align-items:flex-start;justify-content:space-between;flex-wrap:wrap;gap:12px">
                <div style="flex:1">
                    <div style="display:flex;align-items:center;gap:10px;margin-bottom:6px">
                        <span style="font-size:14px;font-weight:800;color:var(--gt-white)"><?php echo esc_html($seg['name']); ?></span>
                        <span style="font-size:10px;font-weight:700;color:<?php echo $seg['mode']==='include'?'#86efac':'#fca5a5'; ?>;background:rgba(255,255,255,0.04);padding:2px 10px;border-radius:50px"><?php echo strtoupper($seg['mode']); ?></span>
                        <span class="gt-badge <?php echo !empty($seg['enabled'])?'gt-badge-active':'gt-badge-free'; ?>" style="font-size:10px"><?php echo !empty($seg['enabled'])?'Active':'Inactive'; ?></span>
                    </div>
                    <div style="font-size:12px;color:var(--gt-soft)"><?php echo esc_html(implode(' · ', $cond_parts) ?: 'No conditions — matches all customers'); ?></div>
                    <?php if ($seg['description']): ?><div style="font-size:11px;color:var(--gt-subtle);margin-top:3px;font-style:italic"><?php echo esc_html($seg['description']); ?></div><?php endif; ?>
                    <div style="font-size:11px;color:var(--gt-subtle);margin-top:3px"><?php echo $assigned; ?> rule<?php echo $assigned!==1?'s':''; ?> assigned · Updated <?php echo esc_html(substr($seg['updated']??'',0,10)); ?></div>
                </div>
                <div style="display:flex;gap:8px;flex-wrap:wrap">
                    <a href="?page=gt-bogo-engine&tab=segments&edit_seg=<?php echo esc_attr($sid); ?>" class="gt-btn gt-btn-ghost gt-btn-sm">✎ Edit</a>
                    <a href="<?php echo esc_url(wp_nonce_url(add_query_arg(['toggle_seg'=>$sid,'page'=>'gt-bogo-engine','tab'=>'segments'],admin_url('admin.php')),'toggle_seg_'.$sid)); ?>" class="gt-btn gt-btn-ghost gt-btn-sm"><?php echo !empty($seg['enabled'])?'⏸ Disable':'▶ Enable'; ?></a>
                    <a href="<?php echo esc_url(wp_nonce_url(add_query_arg(['del_seg'=>$sid,'page'=>'gt-bogo-engine','tab'=>'segments'],admin_url('admin.php')),'del_seg_'.$sid)); ?>" class="gt-btn gt-btn-ghost gt-btn-sm" style="color:#fca5a5" onclick="return confirm('Delete this segment?')">✕</a>
                </div>
            </div>
        </div>
        <?php endforeach; ?>
    </div>
    <?php else: ?>
    <div style="text-align:center;padding:48px 24px">
        <div style="font-size:48px;margin-bottom:16px">👥</div>
        <h3 style="color:var(--gt-white);margin:0 0 8px">No Segments Yet</h3>
        <p class="gt-text-soft gt-text-sm">Create segments to target rules at specific customer groups.</p>
        <a href="?page=gt-bogo-engine&tab=segments&new_seg=1" class="gt-btn gt-btn-primary gt-btn-sm" style="margin-top:16px">+ Create First Segment</a>
    </div>
    <?php endif; ?>
</div>

<!-- SEGMENT FORM -->
<?php if (isset($_GET['new_seg']) || $edit_seg): ?>
<div class="gt-card gt-animate-in" style="margin-bottom:20px;border-color:rgba(225,0,0,0.2)">
    <div class="gt-card-header">
        <h2 class="gt-card-title"><?php echo $edit_seg?'✎ Edit: '.esc_html($edit_seg['name']):'➕ New Segment'; ?></h2>
        <a href="?page=gt-bogo-engine&tab=segments" class="gt-btn gt-btn-ghost gt-btn-sm">✕ Cancel</a>
    </div>
    <form method="post" action="">
        <?php wp_nonce_field('gtbogo_save_segment'); ?>
        <?php if ($edit_seg): ?><input type="hidden" name="segment_id" value="<?php echo esc_attr($edit_sid); ?>"><?php endif; ?>

        <div style="display:grid;grid-template-columns:1fr 1fr;gap:20px;margin-bottom:20px">
            <div class="gt-form-group">
                <label class="gt-form-label">Segment Name</label>
                <input type="text" name="seg_name" class="gt-input" value="<?php echo esc_attr($edit_seg['name']??''); ?>" placeholder="e.g. VIP Customers" required>
            </div>
            <div class="gt-form-group">
                <label class="gt-form-label">Mode</label>
                <select name="seg_mode" class="gt-select">
                    <option value="include" <?php selected($edit_seg['mode']??'include','include'); ?>>Include — rules fire only for this segment</option>
                    <option value="exclude" <?php selected($edit_seg['mode']??'','exclude'); ?>>Exclude — rules are blocked for this segment</option>
                </select>
            </div>
        </div>
        <div class="gt-form-group">
            <label class="gt-form-label">Description (internal)</label>
            <input type="text" name="seg_desc" class="gt-input" value="<?php echo esc_attr($edit_seg['description']??''); ?>" placeholder="e.g. Customers with 3+ orders and $500+ lifetime spend">
        </div>

        <!-- CONDITIONS -->
        <div style="font-size:12px;font-weight:700;color:var(--gt-white);text-transform:uppercase;letter-spacing:1px;margin:20px 0 12px">Segment Conditions <span style="font-weight:400;color:var(--gt-subtle);text-transform:none;letter-spacing:0">(ALL conditions must be met)</span></div>

        <div style="display:grid;grid-template-columns:1fr 1fr;gap:20px;margin-bottom:20px">
            <!-- User Roles -->
            <div class="gt-form-group">
                <label class="gt-form-label">User Roles</label>
                <div style="border:1px solid var(--gt-border);border-radius:8px;padding:10px;max-height:160px;overflow-y:auto;display:flex;flex-direction:column;gap:5px">
                    <?php foreach ($wp_roles as $slug => $name):
                        $sel = in_array($slug, (array)($edit_seg['conditions']['roles']??[]));
                    ?>
                    <label style="display:flex;align-items:center;gap:8px;cursor:pointer;font-size:12px;color:var(--gt-soft)">
                        <input type="checkbox" name="seg_roles[]" value="<?php echo esc_attr($slug); ?>" <?php checked($sel); ?> style="accent-color:var(--gt-red)">
                        <?php echo esc_html($name); ?>
                    </label>
                    <?php endforeach; ?>
                </div>
                <div class="gt-form-hint">Leave blank to match all roles</div>
            </div>

            <!-- Order Count -->
            <div>
                <div class="gt-form-group">
                    <label class="gt-form-label">Order Count Range</label>
                    <div style="display:flex;gap:10px;align-items:center">
                        <input type="number" name="seg_min_orders" class="gt-input" style="flex:1" value="<?php echo esc_attr($edit_seg['conditions']['min_orders']??0); ?>" min="0" placeholder="Min">
                        <span style="color:var(--gt-subtle)">–</span>
                        <input type="number" name="seg_max_orders" class="gt-input" style="flex:1" value="<?php echo esc_attr($edit_seg['conditions']['max_orders']??0); ?>" min="0" placeholder="Max (0=any)">
                    </div>
                    <div class="gt-form-hint">Total completed orders. 0 = no limit.</div>
                </div>
                <div class="gt-form-group">
                    <label class="gt-form-label">Lifetime Spend Range ($)</label>
                    <div style="display:flex;gap:10px;align-items:center">
                        <input type="number" name="seg_min_spend" class="gt-input" style="flex:1" value="<?php echo esc_attr($edit_seg['conditions']['min_spend']??0); ?>" min="0" step="0.01" placeholder="Min">
                        <span style="color:var(--gt-subtle)">–</span>
                        <input type="number" name="seg_max_spend" class="gt-input" style="flex:1" value="<?php echo esc_attr($edit_seg['conditions']['max_spend']??0); ?>" min="0" step="0.01" placeholder="Max (0=any)">
                    </div>
                    <div class="gt-form-hint">Total spend across all orders. 0 = no limit.</div>
                </div>
            </div>
        </div>

        <div style="display:grid;grid-template-columns:1fr 1fr 1fr;gap:16px;margin-bottom:20px">
            <div class="gt-form-group">
                <label class="gt-form-label">Days Since Last Order</label>
                <input type="number" name="seg_days_since_last" class="gt-input" value="<?php echo esc_attr($edit_seg['conditions']['days_since_last']??0); ?>" min="0">
                <div class="gt-form-hint">Target lapsed customers. 0 = ignore.</div>
            </div>
            <div class="gt-form-group">
                <label class="gt-form-label">Customer Since (days ago)</label>
                <input type="number" name="seg_days_since_first" class="gt-input" value="<?php echo esc_attr($edit_seg['conditions']['days_since_first']??0); ?>" min="0">
                <div class="gt-form-hint">Min days since registration. 0 = ignore.</div>
            </div>
            <div class="gt-form-group">
                <label class="gt-form-label">Registered After</label>
                <input type="date" name="seg_reg_after" class="gt-input" value="<?php echo esc_attr($edit_seg['conditions']['registered_after']??''); ?>">
                <div class="gt-form-hint">New customers registered after this date</div>
            </div>
        </div>

        <div style="display:grid;grid-template-columns:1fr 1fr;gap:20px;margin-bottom:20px">
            <div class="gt-form-group">
                <label class="gt-form-label">Has Purchased From Category</label>
                <div style="border:1px solid var(--gt-border);border-radius:8px;padding:10px;max-height:140px;overflow-y:auto;display:flex;flex-direction:column;gap:5px">
                    <?php foreach ($categories as $cat):
                        $sel = in_array($cat->term_id, array_map('intval',(array)($edit_seg['conditions']['has_category']??[])));
                    ?>
                    <label style="display:flex;align-items:center;gap:8px;cursor:pointer;font-size:12px;color:var(--gt-soft)">
                        <input type="checkbox" name="seg_has_cat[]" value="<?php echo $cat->term_id; ?>" <?php checked($sel); ?> style="accent-color:var(--gt-red)">
                        <?php echo esc_html($cat->name); ?>
                    </label>
                    <?php endforeach; ?>
                </div>
                <div class="gt-form-hint">Customer must have previously ordered from one of these categories</div>
            </div>
            <div>
                <div class="gt-form-group">
                    <label class="gt-form-label">Email Domain</label>
                    <input type="text" name="seg_email_domain" class="gt-input" value="<?php echo esc_attr($edit_seg['conditions']['email_domain']??''); ?>" placeholder="e.g. company.com">
                    <div class="gt-form-hint">B2B targeting — match customers with a specific email domain</div>
                </div>
                <div class="gt-form-group">
                    <label class="gt-form-label">Has Used a Coupon</label>
                    <label style="display:flex;align-items:center;gap:8px;cursor:pointer;margin-top:6px">
                        <input type="checkbox" name="seg_coupon_used" value="1" <?php checked(!empty($edit_seg['conditions']['coupon_used'])); ?> style="accent-color:var(--gt-red)">
                        <span style="font-size:13px;color:var(--gt-soft)">Match customers who have previously used a coupon</span>
                    </label>
                    <div class="gt-form-hint">Useful for identifying discount-seeking customers</div>
                </div>
            </div>
        </div>

        <!-- ASSIGN RULES -->
        <?php if (!empty($rules)): ?>
        <div class="gt-form-group">
            <label class="gt-form-label">Assign Rules to This Segment</label>
            <div style="border:1px solid var(--gt-border);border-radius:8px;padding:10px;max-height:180px;overflow-y:auto;display:flex;flex-direction:column;gap:6px">
                <?php foreach ($rules as $rule):
                    $sel = in_array($rule->id, array_map('intval',(array)($edit_seg['rule_ids']??[])));
                ?>
                <label style="display:flex;align-items:center;gap:10px;cursor:pointer;padding:4px;border-radius:6px" onmouseover="this.style.background='rgba(255,255,255,0.03)'" onmouseout="this.style.background=''">
                    <input type="checkbox" name="seg_rule_ids[]" value="<?php echo $rule->id; ?>" <?php checked($sel); ?> style="accent-color:var(--gt-red)">
                    <span style="font-size:13px;color:var(--gt-white)"><?php echo esc_html($rule->name); ?></span>
                    <span style="font-size:10px;color:<?php echo $rule->status==='active'?'#86efac':'#94a3b8'; ?>;margin-left:auto"><?php echo esc_html($rule->status); ?></span>
                </label>
                <?php endforeach; ?>
            </div>
            <div class="gt-form-hint">Rules only fire for this segment when assigned here. Leave blank to apply segment conditions to all rules globally.</div>
        </div>
        <?php endif; ?>

        <div class="gt-setting-row" style="border:none;padding:0;margin:16px 0">
            <div><div class="gt-setting-label">Segment Active</div><div class="gt-setting-desc">Inactive segments are saved but not evaluated at checkout</div></div>
            <label class="gt-toggle"><input type="checkbox" name="seg_enabled" value="1" <?php checked(!empty($edit_seg['enabled']??true)); ?>><span class="gt-toggle-track"><span class="gt-toggle-thumb"></span></span></label>
        </div>

        <div style="display:flex;gap:12px;justify-content:flex-end">
            <a href="?page=gt-bogo-engine&tab=segments" class="gt-btn gt-btn-ghost">Cancel</a>
            <button type="submit" name="gtbogo_save_segment" class="gt-btn gt-btn-primary" style="padding:12px 32px">💾 Save Segment</button>
        </div>
    </form>
</div>
<?php endif; ?>

<!-- GUIDANCE -->
<div class="gt-card gt-animate-in" style="background:linear-gradient(135deg,rgba(59,130,246,0.06),rgba(7,12,28,0));border-color:rgba(59,130,246,0.15)">
    <div class="gt-card-header"><h2 class="gt-card-title">🧠 Segmentation Strategy Guide</h2></div>
    <div class="gt-feature-grid gt-feature-grid--2col">
        <div><div style="font-size:13px;font-weight:700;color:var(--gt-white);margin-bottom:6px">The Four Essential Segments</div><div style="font-size:13px;color:var(--gt-soft);line-height:1.7">Every store should build: (1) New Customer — 0 orders, registered after a recent date. (2) Loyal — 3+ orders, $200+ spend. (3) Lapsed — last order 60+ days ago. (4) High-Value — top 10% by lifetime spend. Map different BOGO rules to each for fully automated customer lifecycle management.</div></div>
        <div><div style="font-size:13px;font-weight:700;color:var(--gt-white);margin-bottom:6px">Lapsed Customer Re-engagement</div><div style="font-size:13px;color:var(--gt-soft);line-height:1.7">Create a segment with "Days Since Last Order: 60" and an aggressive BOGO rule — full 100% BOGO on first item. Lapsed customers who return convert at 3–5x the rate of cold acquisition. This is your highest-ROI segment. Combine with an exit-intent popup superpower for maximum reach.</div></div>
        <div><div style="font-size:13px;font-weight:700;color:var(--gt-white);margin-bottom:6px">Exclude to Protect Margins</div><div style="font-size:13px;color:var(--gt-soft);line-height:1.7">Use Exclude mode on your wholesale or trade customer roles. These customers already receive bulk pricing — applying BOGO on top of trade pricing can make individual orders loss-making. Exclude your wholesale role from all BOGO rules as a global safeguard.</div></div>
        <div><div style="font-size:13px;font-weight:700;color:var(--gt-white);margin-bottom:6px">B2B Email Domain Targeting</div><div style="font-size:13px;color:var(--gt-soft);line-height:1.7">If you sell to corporate accounts, use the email domain condition to create a segment for specific company domains. Run exclusive BOGO rules for those accounts without making the deal publicly visible. Pair with a hidden deal page (no navigation link) accessible only via direct link sent by email.</div></div>
    </div>
</div>

<?php endif; ?>
<?php require_once __DIR__ . '/../ui-system/wrapper-end.php'; ?>
