FOR IMMEDIATE RELEASE: From Snowboard Glory to Streetwear Icon: Award-Winning Innovator Launches GRAPHIC T-SHIRTS, a Bold New Luxury Streetwear Brand
Vancouver, Canada – June 20, 2025 – After years of silent dedication and over 1,100 original designs, internationally awarded designer Cody Boychuk is proud to announce the official launch of GRAPHIC T-SHIRTS – a luxury streetwear label for bold individuals who refuse to blend in.
GRAPHIC T-SHIRTS is not just another fashion brand; it’s the evolution of a visionary mind that once lit up the slopes of the snowboarding world with glow-in-the-dark technology and internationally acclaimed design. Cody Boychuk, founder of the legendary Ghost Snowboards, returns to the spotlight—this time, with fabric instead of fiberglass.
Boychuk is no stranger to disruption. In 2003, he won the coveted Brand New Company Award at the Winter ISPO in Munich, selected from 151 international companies. His brand, Ghost Snowboards, earned accolades across MTV Cribs, Fox Sports, Alternative Press, and numerous global lifestyle publications. His innovative boards featured the world’s first slope-side luminescent technology, glowing in twilight and fog—a metaphor for Boychuk’s own design philosophy: “Illuminate your own path.”
Now, GRAPHIC T-SHIRTS brings that same energy and authenticity to luxury streetwear.
“I spent the last several years designing this collection by hand, creating over a thousand original pieces—each one intended to make the wearer feel something,” says Boychuk. “This is a comeback, a rebirth, and a way to put beauty back into a world saturated with cheap trends and mass-produced sameness.”
Every item at GRAPHIC T-SHIRTS is crafted with purpose—offering premium fabrics, edgy graphics, and cultural commentary embedded into every thread. With a price point that reflects its quality (T-shirts at $110 USD, hats at $75, sweatshirts up to $225), the brand caters to individuals who value originality over conformity.
A Brand With a Soul — and a Story
GRAPHIC T-SHIRTS is more than a product line. It is a statement of survival, resilience, and raw creative power. After nearly two decades in the shadows, Cody Boychuk single-handedly designed, coded, and launched the store from scratch—without investors, partners, or corporate backing.
“I’m competing with billion-dollar brands, algorithmic suppression, and an economy that doesn’t favor small business,” Boychuk shares. “But I’ve done this before—and I’ll do it again. I’ve always believed that if your work is good enough, people will find it. I just need them to see it.”
That’s where editors, influencers, and stylists come in. With organic reach throttled across social platforms, GRAPHIC T-SHIRTS is actively seeking editorial features, podcast interviews, influencer spotlights, and retail partnerships to get the word out. Boychuk is available for media interviews and collaborative opportunities.
Media Contact
Cody Boychuk
Founder, GRAPHIC T-SHIRTS
Email: cody@graphictshirts.shop
Website: https://graphictshirts.shop
Location: Vancouver, Canada
About GRAPHIC T-SHIRTS
GRAPHIC T-SHIRTS is a luxury streetwear brand founded by Cody Boychuk, the internationally awarded innovator behind Ghost Snowboards. The brand features over 1,100 original designs across high-end graphic T-shirts, sweatshirts, hoodies, and accessories. Every piece is designed to provoke thought, inspire confidence, and stand apart from the crowd.
Company Details
Full Name: Cody Boychuk
Title: Founder
Company Name: GRAPHIC T-SHIRTS
Email: cody@graphictshirts.shop
Phone Number: +1 778-302-6903
Website: https://graphictshirts.shop
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